Senior Marcom Executive

Responsibilities:

• Develop, manage and execute the integrated communication plan based on Global Marketing guidelines incl. Figure of Merit (FOM) and country/cluster objectives - ensuring that Global Marketing principles and processes are followed in the country/cluster.
• In teamwork with Cluster Marcom Director and Global Marketing allocate and control marcom budgets by customer segments. Develop and implement an integrated local tactical marcom plan based on strategic guidance and local market needs in order to boost sales.
• Design and execute marcom plans and programs against measurable goals using the most effective mix of channels and media for the target audience.
• Integrate, implement, and help to improve Global Marketing processes locally (such as Strategy, Operations,  Web Programs, Brand Migration, Communications, Media relations, Press/Industry Analyst relations, Direct customer acquisition and retention, Events, Channel marketing) while ensuring seamless alignment with local business priorities.
• Continuously measure and report KPI and ROI of all activities and programs carried out by mandatory and exact use (enter relevant data correctly, in time, completely) of global Global Marketing Marketing dbases. Based on ROI outcome, drive spending optimization.
• Proactively alert Cluster Marcom Director of issues (low ROI due to wrong message, wrong audience, wrong distribution method etc) in order to help others to avoid same failure.
• Proactively share best practice with Cluster Marcom Director (high ROI due to addressing high potential audience with right message thru efficient distribution channels etc) in order to help others to increase their own ROI.
• Be the bridge builder between global processes and local business priorities, objectives and tactical reactiveness

Requirements:

• Diploma/Bachelor degree from business school (or other similar Marketing education)
• 3 - 5 years experience in Marketing and/or Communications
• Understanding of multi-cultural markets with various business models
• Ability to work in a fast-paced, high pressure, and confidential environment
• Excellent verbal and written communication skills
• Open to change and must embrace the concept of continuous improvement
• Strong interpersonal and social skills resulting in the ability to guide and inspire teams
• High EQ, global mindset, action oriented, precise, reliable
• Willing to work in a multifunctional team and able to work with other global teams
• Proactive, ambitious, willing to learn, open, flexible, passionate about marketing